2. Develop your business plan. The business plan outlines the details of your business, including the services you offer, how you’ll differ from the competition, financial projections, and marketing strategies. This is a good time to determine your pricing structure. For example, if you want to make $50,000 per year and believe you can book 26 weddings a year, you’d need to charge nearly $2,000 per wedding. Your pricing needs to take into account the cost of equipment, supplies, and travel, as well as your time.
The formality of the occasion will generally dictate how smart or relaxed you can be with your clothing choice. Say for example the couple are getting married on a beach in Hawaii, the groom is wearing shorts and sandals, you would look pretty out of place in a three-piece suit. There isn’t really a perfect answer for what to wear at a wedding. However, generally speaking, if you keep your outfit quite smart with fairly neutral colours you shouldn’t attract too many complaints. Most of all you should make sure you are comfy and can manoeuvre your body. It is a long day so you don’t want to be restricted by overly formal clothes.
Examine a photographer’s online presence. As with anybody advertising themselves on the internet you will need to think carefully and critically about how they present themselves. Try to find reviews of the people you are interested in by searching for their names. You should be cautious with reviews and be prepared to make up your own mind, but the more information you have the better.
Nothing is worse than one photographer trying to conduct two large families for photos.  I like to plan a time for the bride's family to be there, and shoot their photos, then I'll have the groom's family come to shoot everyone together, then I ask the bride's family to leave while I shoot the groom's family.  Works like a charm.  The last thing you want is for people to be standing around waiting on you. (Thanks Michaelle Parsons Mulhollan)

Twenty-Three Photography offers a full-service, custom portrait experience. We cater to those who can’t stand the traditional book, stress, and receive a cd sessions. Because I want my clients to have beautiful MEMORIES, as well as beautiful photos. Your family is special and unique, your portraits should reflect that. My job is to be a storyteller and create images that evoke raw emotion to convey the love inside you.
At the other end of the spectrum is Eversnap, a full-service app that does it all. Dish out $99 to $399 and you'll get 200 instruction cards to either include in your invite envelopes or toss into those fun guest bags. Then, wedding-goers can snap pics through the app and use special photo filters or upload from their fast-growing galleries during the big day. It'll even work if you're in an area with bad service and there's no connection. Digital-camera mavens can add photos through the website while Windows or Blackberry phone users can email them to a unique address that will automatically add them to the main folder, which you can then share with your guests if you wish. You can also set up a live moderated slideshow during the reception so everyone can view a livestream via projector or screen as the fun unfolds for up to six hours. Plus, the folder will pull and add all photos from social-media channels with your personalized hashtag.
Whether you are all playing outside in the falling leaves, posing by the cozy fireplace or walking along the beach, you are the ones who will make the photo unique. We know that it sometimes takes the inspiration from others to get your creative juices flowing, so we have put together a list of 80 photo family photo ideas. Sort through the filters to find the best fit for your family. Don’t forget to share your photos with friends and family—easily order prints from your desk or mobile phone. And for additional inspiration check out this article: family photo wall ideas.
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