Another mark of a good photographer is proper white balance.  Instagram filters a cool and all, but a photographer should be able to edit in a way that makes skin look skin-colored.  Photographers tend to have different preferences on white balance and sometimes make an artistic choice to alter it a bit (I tend to lean toward the warm side of things), but people probably should not look like smurfs or oompa loomplas.  White balance can be a part of a photographer’s style, so just make sure you like what you see.  Here’s an example:  
Babies look peaceful while sleeping — and they are also easier to work with for photographs because they aren’t going to pull out of that swaddle. That doesn’t mean you can’t photograph a newborn that’s wide awake, but be aware that many of the poses you see aren’t possible with an alert baby because they wiggle out of that perfect placement of the hands and toes.
Newborn photography can come with many surprises, especially if you aren’t a parent.  I’ve compiled a list of newborn photography tips that have helped me tremendously and I am sure will be helpful for anyone interested in learning more about newborn photography.  Of course, every photographer will have a different way or style of doing things but these are just some of the top things I’ve learned through the years as a newborn photographer.
And how is their customer service? If at all possible, try to find reviews (not from their website) on your potential photographer. Are they willing to make special arrangements? Are they good about handling unhappy clients? Do they do their best to make the costumer happy?  Do they take their time with clients, make them feel comfortable, happy, and at ease, or do they treat photography strictly as a business and push you through. Are they pushy sales people? All things to consider, though it can be hard knowing these beforehand.
Some photographers also include high resolution photograph files in their packages. These photographers allow their clients limited rights to reproduce the images for their personal use, while retaining the copyright. Not all photographers release files and those who do will most likely charge a premium for them, since releasing files sometimes means giving up any after wedding print or album sales for the most part. In the cases where photographers release the high resolution images they are usually supplied on CD, DVD or USB Stick however, this depends on the individual companies and it's recommended the client(s) checks what is included with the photographers wedding photography package before signing any contracts.
Lifestyle newborn sessions – Are a bit more casual approach to newborn photography.  There may be some posing but the intention is to capture more natural images of the baby and their home.  These sessions can be done up to 6 weeks old and usually last 1-2 hours max.  My favorite thing about lifestyle newborn photography is capturing the wonder and amazement between the family members.  Newborns are incredible but so is the love in the air.  Memories of this time-frame often become fuzzy for new parents and that is precisely why I feel these types of shoots are so important.
The day has come and your sweet baby boy or girl is finally here! After you’ve settled in at home with your little one, the next step in announcing your baby’s birth is taking newborn photos to share your joy. Loved ones and friends are looking forward to seeing the newest addition to your family and nothing makes a better statement than sending out photo birth announcements. Among many other items on your baby-at-home checklist, we have you covered with suggested time frames on when to take newborn photos below.
Yes, you can take newborn photos after two weeks but you’ll have to opt for different poses and concepts. Your newborn will likely be awake during the session so you should go for photos that include the baby with clothes on and wide awake. Taking newborn photos after two weeks isn’t unheard of and your photos will still turn out well. However, your little one won’t curl up so easily after two weeks so we encourage you to take a different approach with your photos. Babies begin to stretch and extend their arms and legs after two weeks, making it harder for them to naturally curl up during photos. Don’t be discouraged though by timing as you should still schedule a newborn session even if two weeks have passed by.
Consider COLOR: Most people look their best in certain colors (mine are green and orange).  Although I love hiding in black clothes as much as the next guy, it tends to be a tough color for photographs.  And again - you don't need to match. Pick a color tone (jewel tone) or pallette (pastels) - maybe even select 3-4 colors - and go from there.  Pinterest has some great color ideas for family photos.  Before you go out and buy anything - spend a bit of time with favorite items you already own.  You probably have everything you need. 

Sometimes this can be out of your control. However, you should aim to deliver photos to the standard to which you advertised when the couple booked. If you don’t display heart-shaped group shots on your portfolio the couple shouldn’t expect you to do this. What they should expect to receive is exactly what you have laid out in your contract unless otherwise discussed.

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Make sure that the children can move freely in their outfits and that they aren’t going to be pulling and scratching at their new clothes. You want them happy and comfortable, not grouchy and miserable during the shoot! This means letting them have some input in what they wear. Kids who help dress themselves will not only be much happier campers when shooting time comes, but you’ll let their own beautiful personalities shine through in the images. Also, try not to make kids change outfits more than a couple times – another reason all those layers and accessories can be handy. The same goes for you – make sure that you select an outfit that makes you feel stunning and relaxed.
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